The core marketing concepts and various elements of marketing process Essay

The core marketing concepts and various elements of marketing process adopted by orchard apple tree - Essay ExampleApple is one of the most successful companies of the current world in the electronic industry (OGrady 2009, p.5). In fact, the company has witnessed tremendous ontogenesis since 1984 becoming a household name. All these are attributed to the marketing concepts and processes it adopted in order to reach its targeted customers. Gill Amello, the former CEO of the company pointed step up that Apples marketing concepts are based on the scarcity and social proof powers (OGrady 2009, p.5). In this regard, in order for the company to reach its intend customers, it adopted the Golden Circle marketing strategy, which entailed the why, how, and what. The why implies that everything that Apple do is aimed at changing the status quo and thinking differently from the rest of the competitors. The how pertains to the products manufactured by the company. In this regard, Apple has been at the forefront in making quality and beautifully designed products, which are user friendly to the customers. This has seen the company outcompete many of its rivals in the industry. The what has to do with the computers, in which the company has ensured that all its computers are of high quality and affordable to its customers according to OGrady (2009, p.6). Apple has also used technology as its master(prenominal) marketing tool targeted at reaching the early adopters who then markets the products to the rest of the people (OGrady 2009, p.7). This concept is termed the Law of Diffusion of Innovation. To achieve this, Apple has a aggroup of experts that analyzes the needs, wants of customers, and adopts innovative technology in accordance with their needs. This has been witnessed in the popular iPhone and iPads, which have indeed changed the world. With these technologies, Apple has made it clear to its customers that no former(a) competitor fucking match it in terms of quali ty and value for money (OGrady 2009, p.7). However, once the products have reached the early adopters, these customers do the rest by spreading the good intelligence activity about Apples products to the rest of the world. Source OGrady, J.D. (2009), Apple Inc. West Port, CT ABC-CLIO. Thirdly, Apple believes that the key to success lies on being different from other players in the market while at the same time understating the needs and wants of customers. Apple is one of the companies that have faced many challenges over the past ten as was witnessed in the failure of Macs to catch in an industry dominated by PC. The failure was attributed to the fact that the engineers and developers of Macs assumed that they knew the needs of customers, which was not the case. Apple changed the web site towards the end of 1990s with the introduction of iMac, which came in several beautiful colors. This resonated headspring with the needs of customers, thereby seeing its sales go up. In additi on, iMacs was also well received by customers because getting into the internet with it was quite easy and faster as opposed to the Mac. This is because iMac only needs a plug in to the stemma of the phone, a feature, which did entice internet users (OGrady 2009, p.9). Apple also considered tapping into a new market by introducing new inventions that are more efficient and cost in effect(p) to customers. It is noted that by the time apple was introducing the iPod in the market, there was already the mp3 player. This gave iPod a lot of competition for customers. Therefore,