Organizational Behavior Apple vs Scania Essay

Organizational Behavior is a field of Study which investigates the impact that individuals groups and structure have on organizations, for the purpose of applying such knowledge towards improving organization effectiveness. (Huczynsky, 2010) The way people behave individually or collectively in order to reach a common goal. Organizational behavior includes in it such issues as organizational design, culture, Group decision making, teamwork and leadership. (Dictionary of Business and Management, 2009) In this report two companies Apple and Scania are compared to each other in terms of their organizational behavior such as: design, culture, structure leadership and etc. The report is written based on the two key studies provided in the assessment and via additional sources and researches. The report starts with brief information about the background of the companies. Further the companies are compared by applying theories such as: Continuum leadership theory of Tannenbaum and Schmidt, Abraham Maslow’s theory of hierarchy of needs, Managerial grid Leadership theory of Blake and Mouton, and etc. The team-work approaches in both of the companies are highly focused, discussed and followed by recommendations. Companies’ background. ‘A truly magical and revolutionary product. What this device does is extraordinary. It is the best browsing experience you’ve ever had†¦ It is unbelievably great†¦ A way better than laptop, way better than a Smartphone.’ Steve Jobs 2010 We could not even imagine how our phones and computers would look like today. The bulky and considered luxury machines are now innovated and updated devices owned by every single person and even few by each. One of the major roles in evolution of IT technology during all these years has the multinational American company called Apple. Established in 1976, the company was initially named Apple computer, Inc, but later on in 2007 it was renamed into just Apple. The company’s products are known as iPad, iPod, iPhone and Macintosh Computers or simply Mac Books. Apple has a very strong global market position as it has penetrated world’s biggest markets. According to the data provided in 2011, Apple has 46,600 full time employees around the world and 2,800 temporary full time employees and company’s sales are getting higher seasonally. Meanwhile Apple is considered to be a very successful company with a very high performance quality of its employees. (M. A. Lusted, 2012) Another Successful company taken its origin in Sweden and founded in 1891 is Scania. Scania is one of the largest and best Swedish heavy truck and bus Manufacture Company with globally recognized reputation. Scania’s products are created just the way their customers wish including in it Maximum use and minimum harm to the environment. Scania’s products are designed to consume less energy, less raw materials and chemicals in order to have as lower impact on environment as possible. Along with its reputation Scania makes high profits operating in more than 100 countries worldwide and employing 35,000 people worldwide. (Scania web, 2012) Analysis based on theories. According to the case study provided by Robins S and Jude T.A, the hierarchy did not work in most of the companies, but it is effective in case of Apple. Was that because Steve Jobs was a unique leader who could manage the whole company by his consistent innovative ideas? At the very beginning, Apple had a relatively flat and informal structure, but later on when Jobs was back into company in 1997, it was totally changed. If before the employees and managers gathered on Friday for a beer to discuss some issues and express their ideas and even complain, after the market became more saturated with competitors, Apple was focused on changing its structure to be able to compete, keep brand and control costs. Since than company improved and became a major part of the digital world. As a result of all these, the company’s plans and strategy was no longer discussed through the entire company and Jobs was the only generator of ideas proving the complete hierarchy. (Debra L. Nelson, James Campbell Quick, PH.D, 2011) Unlike Apple, Scania tens to rely less on hierarchy having a more flat company structure based on independent groups performances with the high concern on human factors and environmental issues. For example, Scania successfully uses the Sociothechnical systems theory where manager controls the environmental factors that influence the company’s internal operations and coordinates the social and technical subsystems. (Ricky W. Griffin, Gregory Moorhead, 2010) According to the Tannenbaum and Schmidt’s continuum theory of leadership behavior (1958, 1973) leaders should evaluate the situation before the implementation of a particular leadership styles. The continuum leadership behavior’s model theory is based on earlier studies focusing on the distinction of task versus employee or human orientations and demonstrates two types of leadership styles across the continuum: boss-centered (task) and subordinate-centered (relationship).( Borkowski, 2011). In the Apple’s situation, the decision maker or the decision ‘seller’ was Steve Jobs. During the all time when Jobs was the CEO of Apple, he was often called ‘dictator’ or ‘despot’. Jobs never asked anyone for feedback. However he could always instruct and simplify the capabilities of the complicated devices understandable only by its creators, he thought going around and asking his employees about the confusing functions of his product is useless. Instead, jobs played the device by, took notes of his reactions and considered it as the only necessary feedback required. (Leander Kahney, 2009) Whereas in Scania the entire company relies on customer feedback and development of stuff ideas so, if Apple has the structure where every single employee is responsible only for his part of job and has no chance to play any important role in making decisions, Scania has the structure there employees split into the groups brainstorm together on a certain idea or problem and together pick the optimal solutions. (Scania web, 2012) Based on all this we can assume that Apple is Boss-centered structured company and Scania is a more Subordinate-centered structured company. Figure 1.1 below demonstrates the locations of both Apple and Scania on a sample Continuum leadership behavior’s graph. According to the graph, where Apple is closely fitted in the total boss-centered area and Scania is fitted closer to the subordinate-centered area, the two companies are totally different in their structure and leadership, but at the same time both companies are successful and globally recognized and are in their maturity state today. In another words, Apple has an Autocratic leader, where he dictates and forces his employees or even threatens them to get the result his way, unlike Scania that has democratic leader who encourages participation in decision making and considers other’s feelings and seeks to satisfy most of parties.(Hungeryager and Heekman, 1967) Here comes the question: Despite the hierarchy and autocratic leadership in Apple and flat structured and democratic system in Scania, how come they both being so different be able to achieve goals having high employee performance? The best answer for this question would probably be the motivation which is present in both companies but caused by different factors. Humanity would not reach any level of development without the motivation. Abraham Maslow (1908-1970) introduced a theory focused on psychological need of employees divided into 5 levels forming a pyramid, and he believed that person needs all 5 to feel satisfied with his job. (Essentials of Management, 2009). Hierarchy: ‘Common, pyramid-like organization where one person is in charge of a functional area with one or more subordinates handling the sub-functions. In an hierarchical organization (whether business, military, political, or religious) higher levels imply greater superiority and domination than the lower ones, and the chain of command extends straight from the top to the bottom’. (Business Dictionary web, 2012) (Image extracted from googleimage.com) While applying the following theory on Apple, it is obvious that the employees in the company are approximately on the 4th level depending on their job position. But in general, with the reputation that Apple has worldwide everyone would be proud to be employed by such a company and motivated by the financial aspect. In fact, the way the pyramid narrows towards up, the same way, the number of people with those facilities narrows down. Even in case of Scania, though the employees might be satisfied with their job and status, they might be also distracted by family or any other personal issues which could make them feel de-motivated. Adam’s Equity theory states that, employees attempt to achieve some equity between input and output, and if there is a difference between input and output, such as output less than input, the employees performance quality tends to be lower due to his/her job dissatisfaction. In another words, all contributions should be fairly rewarded. Going back t o Apple can assume that there is a perfect balance between output and input. Having high salary makes the employees feel right about not taking any part in making decisions; in fact they might feel more relaxed for not having big responsibilities. But in Scania, while taking part in discussions and decision making, employees feel more important, motivated but on the other hand they feel more responsibility pressure because in negative outcomes they all will have to share the loses. Looking at it more general, the only fact that might motivate the employees in both companies is the money. Due to the economic downturn which caused high rate of unemployment, the fact that one has a job, already makes him/her feel satisfied, but not for long. Once people get used to their job and salary they start getting bored and de-motivated. According to Guardian 2012, ‘many of those who worked for Apple, feels cut off from the real world, suspended in a cultural vacuum inside the walls of the company’. The lack of communication with cooperatives, socializing and team-working leads to employees’ dissatisfaction. To avoid such errors, Scania depending on foreign labor, in order to keep high productivity level, created a humanization program which was to apply a new group assembly approach. The program was all about team-work and group decisions called Saab-Scania. The groups consisted of 5-12 people and were given the power to make decisions within the given limits. Along with production groups Scania formed development groups each composed of foreman, industrial engineers and representatives. Such groups were responsible for innovating and developing the new working methods favorable for the employees. As a result, such team-working approach saved productivity time, increased products’ quality and raised job satisfaction of the employees, so since this experiment Scania finds its success in team-working structure. (A.. Rashid, 1982) Coming back to apple, one could only add, that high productivity and quality with the lack of team-working, is being reached only by having continues innovations and strong brand position, simply strong marketing. Further analyzing the case of apple we can add that, a huge multinational company where everyone is responsible only for his bit of work, simply being a tiny replaceable detail of a mechanism, and where the main responsibility is on CEO, team-working is not that important as long as the company’s goals are being reached. The Managerial Grid or the grid theory now called as Leadership theory of Blake and Mouton states that there are two types of managers: concern for production and concern for people , and the perfect manager would be the who could exhibits both people and production concern. The leadership grid is graded from 1 to 9 from both axes identifying 5 main types of leaders: country club management, team management, middle-of-the-road management, impoverished management and authority management. (Miller, 2012) The grid looks as follow: Relying on the leadership grid, we can assume that Apple with the autocratic approach and higher concern on production and lower on people, is classified as a company with the Authority-Compliance Management leadership and Scania, deserving to be placed on the other side of the grid is a company with Team-management leadership, having high concern on people rather than on production. The modern team system of Scania is highly relied on cluster managers. The cluster manager is the manager who has overall responsibility for the team consisting of 20-25 employees. Each cluster consists of people with different experience and skills and trained before becoming fully operative. Often there are also small temporary teams. Thought the cluster has a manager, the employees have the sense of belonging to a team and having major role in it. A centered team-working structure helps the company to keep strong Company-oriented company culture. ‘No one must be able to say that is not my concern, I am not responsible for that’ said the senior manager of the company. Although Apple cannot boast with its tem-work management Leadership as Scania, it motivates the employees providing the opportunity to get promoted from an intern into a manager. The trainings provided free by Apple itself makes the process much easier for the employees. In addition, small competitions such as answering the most difficult question of the customers are followed by rewards. Another important fact is that, Apple provides large job opportunity to young students employing them, full-time, part-time or making them student representatives at their schools. (Apple Inc.’s Ethical Success and Challenges web, 2011) Conclusion While summing it all but, it is right to mention that, while comparing the companies and analyzing their organizational behaviors the total difference of the companies has been identified. Apple is a multinational autocratic company having high concern on production and lower concern on people, despite this it is able to motivate the employees by rewards, bonuses and promotion opportunities demonstrating itself as a creative company challenging for innovations with the strong belief in its successful bright future and seeking for the genus employees from young generation, to take part in those innovations. The case of Apple has proved that, the employees are not pressurized by dictator, as it is expected in an Authority-Manager company, but inspired to work with such unique leaders. Scania, along with its rich Swedish culture totally relays on the team-working manager Leadership with the ability to balance both concern for people and production and giving the employees the chance to feel themselves part of a whole mechanism. The management in Scania believes that, every employee in the company despite the job position should feel the responsibility and share it with the collogues and feel that he/she does not work for someone, but works together with everyone. Fortunately, for Scania being further from hierarchy unlike Apple, adds advantages in terms of organizational behavior, proving the democratic structure of the company, whereas Apple proves to be really a unique company for being able to success with deep hierarchy in it. Recommendations Thought Apple is satisfied with its production and the company in whole, it should also pay attention to its employees by providing them some other activities to make them feel as a team. For example, Apple could create groups or teams responsible not for the main operations of the organization, but side operations or project such as charity, where the employees could take part in decision making process without the involvement of CEO. Another option for Apple could be organizing research teams with team leaders, as employees feel more motivated when they are committed in the changes. Because the managers in Scania are very multinational, the company should pay attention to cultural difference of the employees. It would be very relevant to educate the cluster managers in terms of culture of the other members of the team and than sent them to the Angers plant. Obviously the expansion of company by creating more teams in Scania is advantageous on one hand, but on the other hand it makes the company’s structure too sophisticated and too massive and moreover, adding a new cluster may reduce the space of other clusters. That is why Clusters should be added within the limitations, or smaller groups should be created as smaller groups make better performance and make faster decisions. References Buchanon D. Huczynsky A. (2010) Organizational behavior, 7th ed. Harlow: Pearson/FT Prentice Hall Oxford, 2009, Dictionary of Business and Management, Oxford University Press, 5th ed. New York Leander Kahney (2009). Inside Steve’s Brain. US: penguin Group Debra L. Nelson, James Campbell Quick (2011). Organizational Behavior: Science, the Real World, and You. PhD Ricky W. Griffin, Gregory Moorhead (2010). Organizational Behavior: Managing People and Organizations. 10th ed. US: South-western Nancy Borkowski (2011). Organizational Behavior in Health Care. 2nd ed. LLC: Jones and Barlett Publishers Andrew Durbin (2009). Essentials of Management. US: South-western. Anwar Rashid (1982). organizational Behavior. 2nd ed. Canada: Methuen. 76-78 Katherine Miller (2012). Organizational Communication and Approaches and Processes. 6th ed. US: Wadsworth. M. A. Lusted (2012). Apple: The Company and its Visionary Founder, Steve Jobs. USA: ABDO. 9-22 A. Preston (2012). The Apple Revolution: Steve Jobs, the Counter Culture, and How the Crazy Ones Took Over the World by Luke Dormehl – review. Available: http://www.guardian.co.uk/books/2012/aug/10/apple-revolution-luke-dormehl-review. Last accessed 18th Dec 2012. Scania official web site. (2012). H istory. Available: http://www.scania.co.uk/about-scania/history/. Last accessed 22nd Dec 2012

The Manufacturing Practices of the Footwear Industry: Nike vs. the Competition

The Manufacturing Practices of the Footwear Industry: Nike vs. the Competition Steven Van Dusen The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labor, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paper will analyze the sneaker industry, while examining the multitude of viable manufacturing options, and critiquing their current manufacturing structure. Footwear Industry – Players, Revenues, Market Share To properly review the manufacturing in the footwear industry, it is necessary to first gain an understanding of the dominant leaders in the marketplace. The industry is currently experiencing hypercompetition, led by six main firms – Nike, Reebok, Adidas, Fila, Converse, and New Balance (see exhibit 1), with nearly $7 billion in revenues domestically. Nike is the industry leader, with a 47% market share, followed by Reebok, a distant second at 16%, and Adidas at 6% (see exhibit 2). This category is facing decreasing demand and the rising popularity of alternative footwear, resulting in more pressure than ever before to achieve high gross margins through effective global sourcing practices. Manufacturing options Footwear companies have two basic options in the manufacturing of their products, they can both own and operate the factories that produce their products, or subcontract their products out to secondary manufacturers. These facilities can be located either domestically or internationally, and both present a myriad of positives and negatives. Firms that produce domestically benefit from ease of monitoring, skilled workforce, government stability, job creation, and well understood labor rules, while suffering from the relatively high wages required in the U. S. as compared to developing countries. By manufacturing products overseas, in particular in third world economies, tremendous efficiencies are gained in the form of reduced wages, but are countered by the increased difficulty of monitoring the quality of their products and the actual working conditions in the factories. Companies that are vertically integrated, who own and operate the factories where their products are manufactured, are faced with large capital expenditure requirements and the management of the factories themselves, resulting in lower profit margins. Strategic Outsourcing In analyzing the sneaker industry, we are faced with the question, â€Å"What are these firms core competencies? † If manufacturing falls under this umbrella, then firms should look to produce internally. However, the core skills that set these companies apart from the competition, are their marketing, distribution, and technological expertise. Applying the dominant sneaker companies areas of expertise, let’s review the following questions: Is internalization a source of competitive advantage? Is manufacturing a skill our firm does better than anybody else? Will firms be able to leverage their manufacturing expertise in the future? Are we releasing any of the firm’s proprietary skills/information by outsourcing? With all of the above questions posed to any of the big four sneaker companies, they would respond with a resounding â€Å"no†. Therefore, in today’s global environment, the most strategically viable manufacturing strategy is the outsourcing of their products. The efficiencies that are gained, in the form of shifting of risk, reduced capital requirements, lower wages, and ability to focus on their core competencies, strongly outweigh all other manufacturing options. The Evolution of Manufacturing in Third World Countries As the economies of countries around world expand, so does their ability and skill level in all facets of manufacturing. Beginning in London in the early 1900’s, and followed through to the present day, manufacturing in its simplest form consists of light manufacturing, which uses unskilled labor to produce items such as shirts, shorts, and jeans. As the economy develops along with the skill of manufacturing, countries begin moderately technical light manufacturing, which includes footwear, outerwear and, performance sportswear. The next step in this growth involves the production of technical consumer products such as radios, calculators, and wristwatches. With the most developed economies gaining high levels of technical expertise, manufacturing grows to include technical durables, which includes automobiles and computers. This progression represents the advancement of economies throughout the world today, and provides the reasoning behind sneaker companies manufacturing beginning in the United States and Germany, and passing through Japan, Korea, and Taiwan, to its present day central areas of China, Indonesia, and Vietnam. As these three countries progress over the next decade, and large amounts of new capital is pumped into their economies, their standard of living will rise along with their manufacturing expertise. Companies will be forced to relocate their manufacturing in countries such as Cambodia, Pakistan, and underdeveloped regions of Africa in search of lower wages. Nike Nike currently enjoys a 47% market share of the domestic footwear industry, with sales of $3. 77 billion. Nike has been manufacturing throughout the Asian region for over twenty-five years, and there are over 500,000 people today directly engaged in the production of their products. They utilize an outsourcing strategy, using only subcontractors throughout the globe. Their majority of their output today is produced in factories in China, Indonesia, and Vietnam, but they also have factories in Italy, the Philippines, Taiwan, and South Korea. These factories are 100% owned by subcontractors, with the majority of their output consisting solely of Nike products. However, Nike does employ teams of four expatriates per each of the big three countries (China, Indonesia, Vietnam), that focus on both quality of product and quality of working conditions, visiting the factories weekly. They also developed their code of conduct in 1992 and have implemented it across the globe, as its goal is to set the standard for subcontractors to follow if they wish to do business with Nike. However, due to a manufacturing network of this magnitude, they have faced numerous violations involving factory conditions and human rights issues, which have been widely publicized. They have responded to these issues through the Andrew Young report, the Dartmouth Study, and Ernst & Young’s continual monitoring, but are still approximately two years away from completely addressing these problems throughout the globe. Reebok Reebok, as the second leading manufacturer of footwear, has domestic revenues of $1. 28 billion and a market share of 16%. Similar to Nike, they also utilize a 100% outsourcing strategy and manufacture their products throughout Asia. They have created and implemented their own code of conduct for manufactures to follow, but have less infrastructure than Nike across the globe to enforce it. They are facing scrutiny in regards to wage, overtime, and air quality issues, and like Nike, are working to address these issues. However, their strength, the creation and distribution of a global brand, is allowed to foster under this manufacturing strategy, as they focus on their core competencies, and outsource their production. Adidas Adidas is currently enjoying the fastest growth of any brand domestically, with a market share of 6% and revenues of $500 million. They have been shielded from bad publicity by the two Goliath’s of the industry, Nike and Reebok, and are reaping the rewards substantially. They have adjusted their manufacturing strategy, from a vertical operation in Germany in the 60’s and 70’s, to an outsourcing focus today throughout Asia. Unlike the big two, they do not have a code of conduct, and their factories are considered to be the worst in the industry. It is just a matter of time before they are exposed, with an underground swelling of negativity already occurring today. In order to avoid the negative effects and lost revenues that Nike and Reebok have received, they need to immediately begin to take a proactive stance in regards to the working conditions of their factories. Converse With a market share of 3% and revenues of $280 million, Converse manufactures their products both domestically and internationally. It is important to note that the only product they continue to manufacture in the U. S. oday, is the Chuck Taylor All Star, with plants in Lumberton, NC and Mission, TX. This is a product where the â€Å"Made in the USA† label is crucial to its success, and internalization is a source of competitive advantage. These two factors serving as the sole reason why the production remains within the U. S. All other shoe models are outsourced in Asia, with the explanation of reduced wages driving this strategy. Converse, lik e Adidas, must also generate a higher degree of internal monitoring of their subcontractors, or they will soon face increased scrutiny New Balance New Balance is the one company that has kept a substantial amount of manufacturing in the United States, and has a 3% market share with sales of $260 million. They currently operate five plants in New England, employing over 1400 workers, that produces 50% of their output. With this mixed strategy, of vertical integration and outsourcing, they are very unique, with their strategic reasoning based on the advantages gained through higher levels of quality domestically, and the â€Å"Made in the USA† label. They are in a highly specialized, niche business, running shoes, and closeness of factories is more essential to their customer base than the other companies because of special orders. For their most technical products they employ outsourcing, following the strategy of their competitors. Although there is something to be said for manufacturing domestically, they are straying away from the skills that they do better than anybody else – the design and marketing of the premier running shoe in the industry. Their long-term strategy should shift to a 100% outsourcing model, allowing them to control this niche for the future. Summary Manufacturing in the footwear industry has evolved dramatically over the course of the last century. As economies grow and skills are enhanced, production has been forced to spread to less developed regions around the world. While Nike, Reebok, Adidas, Converse, and New Balance each have their own manufacturing structure, the reason behind their rise to dominance in this industry is their ability to focus on the core skills that they perform better than anybody else. The outsourcing trend that dominates the industry today will only increase in the future. The major issues facing these firms today, working conditions and human rights, must be addressed in the short-term. Through either one firm’s leadership, or all footwear companies strategically aligning, these issues will be addressed; the question is â€Å"Just how long will it take before the footwear companies say Just Do It? † Copyright, 1998 Van Dusen, INTS 092 UNC – Chapel Hill

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Final Exam Educational Leadership - Research Paper Example According to Teachers Tenure Act (TTA), any tenured teacher may be dismissed due to his or her performance (Clem, Clay & Calhoun, 2006). The school system has the obligation of informing teachers about their performance inadequateness in order to give them opportunities for improvement. Grounds of inadequate performance can be used to support the dismissal of teachers on the objective of evaluations leading to a conclusion of inadequate performance. In addition, this ground also applies to both the control of the student and the teaching method of a teacher. The act reveals that before a teacher is dismissed for inadequate performance, he or she should be allowed to understand what is expected of him or her. This gives teachers adequate information of what performance inadequacies are in order to overcome them (School Employment Law, 2002). Subjective evaluation of inadequate performance in a teacher is evidenced by poor performance of the students and shortcomings of their progress. This is as a result of poor organization of classrooms and failure of the teacher to show applicable initiatives in finding effective means of attaining their objectives. In addition, poor performance can also be as a result of teachers’ inability to maintain good order in classrooms. ... In case the board receives two consecutive substantial evidence of poor performance of a teacher through written findings, dismissal is recommended (Clem, Clay & Calhoun, 2006). Neglect of duty According to Teachers Tenure Act, a tenured teacher can be dismissed due to his or her neglect of duty. Prior to dismissing teachers for neglect of duty, they should be given a chance to understand their duties in school. This is because neglect of duty is determined by references of duties that exist. Neglect of duty is mainly identified by failure of a teacher to show up for work without an excuse. In addition, it is also identified by failure of the teacher to control good order and discipline among students. Based on these grounds, a teacher can be dismissed if he or she fails to fulfill responsibilities and duties imposed upon him or her. The board of education should, therefore, have conclusive proof and evidence that the teacher is adequately neglecting his or her duties before recommen ding their dismissal (School Employment Law, 2002). Insubordination Insubordination, as revealed from Teachers Tenure Act, can also lead to the dismissal of a tenured teacher. Insubordination constitutes use of an inappropriate language, toleration of illegal games in school, and use of inappropriate physical correction to students. Prior to holding teachers responsible for insubordination, they should be allowed to understand rules governing the school. This will allow teachers to rectify their behaviors in schools. Principals should, therefore, have proper evidence that teachers have engaged in misconducts before recommending dismissal. A clear proof of insubordination gives a proper ground of a teacher to be dismissed (Clem, Clay & Calhoun, 2006). Failure to comply

Baces of Marketing Essay Example | Topics and Well Written Essays - 4000 words

Baces of Marketing - Essay Example s important in the sense that when structures are formed taking the shape of a pyramid it should not discourage the use of people horizontally across the departments. This is crucial for acquiring effectiveness in accomplishments of several tasks simultaneously. Matching Authority with Responsibility In a management structure, it is crucial to associate responsibility with matching authority because without having freedom for decision making, organizational effectiveness cannot be achieved. This will increase the chance of favorable outcome besides increasing job satisfaction among employees. Task Description and Interaction among People In a dynamic world, processes and technologies keep on evolving necessitating employees to learn new things and undergo suitable changes. Michael Vanbruaene argues that job details need not be briefed with elaborate description – to avoid rigidity among employees and for the purpose of mutual cooperation among staff members. Work Unit Expectat ions All work units within the organization must be clearly briefed with performance goals and objectives. Necessary flexibility to achieving performance objectives should be granted without specifying tasks much in detail. Association with Work Unit All employees must be associated with some department or work group and the department must have a position to guide employees professionally, if needs arise. Supervisor at Work Unit Effective organizational structure demands that each work unit or department is controlled by supervisor or manager because they work as a bridge between and within the work units. Understanding Management Structure Management structure is crucial for the effective functioning of an organization. For a new employee, it is necessary to understand the working... This report approves that marketing thinks about long-run outcomes while sales function is concerned about immediate results. Marketing and sales have been kept under the same structure and that is sure to cripple branding and long-run positioning activities. It is more likely that marketing will become a sales support function and will lose its grip over formulating effective marketing strategies. Structure is incapable to deliver what is required for its long-term survival. In this structure, there is no provision to avert systemic risk. It is not clear how customer needs will be met with – without which it is impossible for the company to grow and expand. Structure implies that CEO will continue to perform day-to-day activities without having any time for a long term planning and execution. The structure cannot provide needed direction for the long-term growth and support to new verticals. Often strategy changes due to change in external environment; however, management fai ls to make a suitable change in management structure. That means a new strategy is implemented within the same management structure. Any change in structure seems unnecessary due to existing expectations, interpersonal relationships, roles, and current functions. It is a fact that people do not accept change if there is a possibility of loss of authority and power. This essay makes a conclusion that effective management structure is certainly an important necessity for success of any modern enterprise. Further, whenever there is any change in organizational strategy, management structure needs to be redesigned so that day-to-day operational efficiency and long-term effectiveness of the organization are not compromised. Moreover, management structure should strike a balance between decentralize autonomy and centralize control for establishing efficiency and effectiveness both in the organization.

Sociological Perspective of Body Language Research Paper

Sociological Perspective of Body Language - Research Paper Example There are several schools of thought concerning the role of nonverbal communication regarding everyday communication patterns. For example, in Nonverbal Behavior and the Communication Process (1974), Charles Duke explains the different viewpoints held by psychologists and anthropologists regarding these roles. â€Å"Members of the psychological school view nonverbal communication as simply the expression of emotions, but those individuals in the communicational school – mainly anthropologists and ethologists – are concerned with behaviors of posture, touch, and movement as they relate to social processes like group cohesion and regulation† (Duke, 1974). The study The Challenge of Non-Verbal Research (1971), by Charles Galloway, outlines the various difficulties inherent in attempting to decode nonverbal behavior, what produces the meanings, how to differ from verbal communication and under what circumstances they are used. ... s excessively noisy as a more effective means of gaining attention than shouting over the noise or of holding a finger to their lips to indicate she wishes the students to fall silent. Other examples of body language that teachers of all cultures and areas of the world use on a widespread basis include: staring at students for prolonged periods of time as a means of demonstrating disapproval, crossing their arms tightly in front of their chest too, again, symbolize disapproval and pointing at students to get their attention. â€Å"82 percent of the communication that happens in the classroom is nonverbal and hand gestures used in conjunction with speech help listeners remember the message much longer than speech alone.† (Zoller, 2004) Students, universally, have demonstrated a widespread awareness that the best method to get attention in the classroom is to raise their hands high above their heads and are often observed doing this same action outside of the classroom when they have something urgent (to them) that they want to say. â€Å"These signals are well understood by students and any observer can see the results† (Galloway, 1971). To establish how the superior (boss) in an office environment while not indicating any type of ‘classier’ styles or other symbols of position was able to express the sense of superiority was addressed in the book Body Language (1970) by Julius Fast, a study of the power and status theory. The study utilized silent films portraying two actors, one acting as the visitor, the other playing the part of a corporate senior management. It was viewed by audiences who were filling out a questionnaire concerning how they ‘read’ the scene. A number of patterns became apparent from the answers provided.  Ã‚  

Concept of Human Nature Essay Example | Topics and Well Written Essays - 750 words

Concept of Human Nature - Essay Example It is the confirmation of friendship or competition that we will concern with. In the bygone eras, there were wars and rumors of war. There were those who went to fight battles and returned as heroes. Then there were those who fought battles but did not return. There were also those who masterminded plans of action for the furtherance of kingdom. And there were others who masterminded treacheries. Scores were settled in the process of wars and battles. The charade was so well knit and appeared so real that none noticed the element of treachery in the episode. Sometimes the plans boomeranged on those who engineered the plots. The plots were so brilliantly drawn and executed that it was not till the final act was over one could perceive anything amiss. However, in the end, some way or the other, the executor of the treachery was exposed and divine justice settled the scores with just retribution (Song of Roland). Not all the scenarios ended in bloodbath. There were those who spent time in soliloquy and reflection. They were men and women of foibles and passions like the rest of mankind. They laughed and cried in their childhood. They embraced in lust in their adolescence and they went in the worldly way of business. But they remembered their ways. They felt something amiss. They knew that they had crossed the boundaries of decency at such a time and place. The peace had departed from them and they were like caged animals. They lived in the open air, but they felt the iron bars around them. They constantly felt the pricks of their emotions like swords after their souls. Then they had to break down. They had to open up (The Confessions of J.J. Rousseau). Destiny with God After all the things are said and done, the end comes with a mixture of sadness and happiness. The secret thoughts are hardly spoken. The matters of the heart are kept very closely guarded secrets. The keepers of secret do so for a reason. They dread to speak about their longings and desires. They hide them away like treasures. They wait for the end. They know the opportune time will come. The fear is there that the end might not come according to their plans. There is the lingering fear that the object of their desires might go the opposite way. They pursue the goal of their desires with all diligence. Sometimes they come so close that they could grasp it with their arms. But they must wait. The right time has not arrived. They must pine away some more time. Ultimately they reach their goal. The time is now ripe. They could count the cost. They could look back and see the long and arduous journey. Many died on the way. There is the tinge of sadness around the joy of triumph. They have won the war, but at the cost of some battles. One cannot undo the trysts of destiny. One has to march on. There are some miles yet to go. One cannot march on without having learnt to bear the gains and losses of a journey. It is enough that you have come so far. We must learn to wait to see what is yet to come (Racine). Conclusion There are those that scheme and plot to have circumstances go their way. They succeed many times. Then there are those who make sincere plans and goals and work at achieving them. They may or may not succeed. It is fine if they

Sugar Trade Essay Example for Free

Sugar Trade Essay Many things helped drive the sugar trade. Demand, slavery, and climate played a major role in the driving of the sugar trade. Demand was greatly increasing throughout the years. The climate of the caribbean islands where cane sugar was grown. Slavery provided â€Å"free† work to produce sugar which in turn increased profits for the farmers. In England, sugar was not shipped there until the year 1317. But once the sugar was becoming a popular import, it boomed. Sugar consumption and import grew tremendously from 1700 to 1775. In 1700, Britain imported 280.7 sugar imports per 1000 cwts and each person consumed 4.6 pounds of sugar annually. These numbers increased by almost as much as 500% of imports and almost 400% of consumption. In 1770, 1,379.2 per 1000 cwts were imported to Britain and each person annually consumed 16.2 pounds of sugar. Sugar consumption equalled nearly 105 of overall food consumed for some families in England in the 1700s. After 1660, sugar imports exceeded the total imports of ALL the other imports coming into Britain. Slavery was probably the most important factor in the driving of the sugar trade. Slaves could be traded for common items that people on plantations had. This in turn could pretty much provide â€Å"free† labor in the production of sugar. If a plantation owner could have enough slaves to run the sugar farm, they could produce more profit and eliminate paid labor. in 1768, at a male slave’s peak price, they cost 41 British pounds. If a plantation owner needed say 100 people to farm and produce sugar, they would be spending roughly 4100 British pounds to have slaves do essentially â€Å"free† work then. If a plantation owner owner had to hire 100 workers and had to pay them 1 British pound a day, then in 41 days, they would be spending more money than they would have if they would have bought 100 slaves. So, slaves essentially paid for themselves in 41 days. After 41 days, production of sugar would be â€Å"free† for the plantation owners. Climate was also a key role in the sugar trade. Without the right climate, sugar cane would have to be produced further away therefore increasing the price of the import. Ideal climate for the production of sugar cane was a latitude range of 37 degrees north to 30 degrees south, a temperature range of 68 to 90 degrees, soil type of volcanic or alluvial with sand/silt/clay mix, and an average rainfall of 80 to 90 inches a year. The climate for the two caribbean islands that Britain received its sugar from was 18 degrees north latitude for Jamaica and 13 degrees north for Barbados, the temperature range for Jamaica was 68 to 86 degrees and 72 to 86 degrees in Barbados, the soil type was clay/silt/sand mix in Jamaica and clay and sand mix in Barbados, and the average rainfall was 77 inches in Jamaica and 60 inches (with considerable variety) in Barbados. The sugar trade was a very booming trade. Many things influenced this trade. We are still experiencing a major usage of sugar in todays world, with many of the same things influencing it, except for slavery. Machines took the place of the slaves.

Hurricane Katrina and its Impact on the New Orleans Economy

Hurricane Katrina and its Impact on the New Orleans Economy Introduction The Hurricane Katrina of the 2005 had hit the areas like, Bahamas, Cuba, South Florida, Louisiana and especially, New Orleans as it was one of the deadliest hurricanes in the history of the United States. Its greatest impact was seen in New Orleans, Louisiana with estimations of about 80% of the city being wiped out and the overall damages due to hurricane were pegged at more than $200 billion and 1,836 people lost their lives. New Orleans Economy Though the region contributes merely 2% of the gross domestic product of the USA, it plays a vital role in the growth and development of the country as the New Orleans port is one of the busiest and largest in the world. It is also a centre for the maritime industry. Another key industry at New Orleans is the countrys one of the major sources for petrochemical productions with oil refining facilities. It is also one of the major educational hubs of the country homing over 50,000 degree students. Besides, tourists from worldwide folk at the pristine beaches of New Orleans with over $5.5 billion turnover every year contributing about 40% of the tax revenue of New Orleans with about 10 million visitors. New Orleans is also one of the 10 most visited cities in the USA. The employment scenario before the Hurricane Katrina was different in New Orleans which could be understood from the fact that from 1990 to 2000, the employment in U.S. economy grew by 19.5 percent creating more than 21 million jobs whereas for the corresponding period, the population in the country had increased by 13 percent i.e., about 32 million people. However, in New Orleans city lost both jobs and population in the same corresponding period. Little less than half of the population in the city was employed in hospitality, trading, medical and healthcare and government. (Cashell Labonte, 2005) However, there was a shift in pattern of the employment base and tourism became one of the major employers with contributing 16 percent of total employment and government employment was about 20 percent. At the same time, the gap of average wage between national rate and New Orleans had widened. Export Hub Having three main industries in New Orleans namely, ports, education and tourism which have remained backbone for the local employment. The ports at New Orleans have capacity of handling about 5,000 ships every year from the docks of 60 countries. The port of New Orleans along with the Port of South Louisiana near LaPlace accounts for the maximum bulk shipping in the world. The major exports from these ports are petroleum products, food and grain and minerals. Whereas, the key imports are mainly with Latin America which includes coffee, cocoa beans, chemicals and petroleum. (Cashell Labonte, 2005) Education New Orleans city has Tulane University located in along with the University of New Orleans, Lyoyla University, Xavier University, Southern University, Dillard University and Louisiana State University Medical School. New Orleans hence, is a major hub for the degree students enrolling significantly of African-American students. Post-Katrina Economic Impact Following the devastating hurricane Katrina, the loss of output reduced the economic growth of the region in later of 2005 and resumed the economic activities in early 2006. However, the increase in spending while rebuilding the city and restoration measures had expected to increase the growth rate of the region for first two quarters of 2006 and the macroeconomic advisors changed their estimations for the growth from 3.2 per cent each for both quarters in 2006 to 4.4 per cent and 3.8 per cent respectively. (AbcNews, n.d.). Impact on Energy and Trade For the nation as a whole, its Gulf Region is a key producer of oil and natural gas contributing 6.5 percent and 16 percent of consumption of crude oil and gas respectively. Due to Hurricane Katrina, the refining of crude oil and petroleum loss is estimated of about 2 million barrels per day as the refining capacities had to shut. Nonetheless, major pipelines supplying crude and petroleum to the East, South and Midwest costs also originate in Gulf which created impact on petroleum prices. Energy prices fluctuations in any economy leaves large impacts on the nation which has been observed in the disasters like wars and recessions. It leaves behind losses and opportunity losses hurdling the national growth rate indirectly. According to studies, mere 10 percent of rise in oil prices for about three months also can affect the cumulative growth of the economy curtailing it by about 0.7 per cent to 1.4 per cent per annum. It suggests that a small price rise in the key component like oil ca n have a modest impact and sharp impact on the national economy. According to the Energy Department, gasoline had set a new record price on September 5, 2005 at $3.07 per gallon. Dean Baker, economist and co-director at the Center for Economic and Policy Research had opined that the rise in prices was because of short in supply due to loss of refining capacity slowing the growth rate of economy slightly in the fourth quarter. These immediate effects had largely dissipated by the end of the year. If anything, the rebuilding from the storm (financed by insurance and government assistance) was giving a modest boost to the economy by the beginning of 2006, Dean was quoted in a news report. (AbcNews, n.d.) The hurricane in New Orleans had forced to cease about 95 per cent of oil production from very second day of the disaster striking. Though, the mammoth works of rebuilding and restorations were in place down to 10 months also from the day of disaster, the yearly oil production was 30 per cent less than before the Katrina. The refineries where shut down across the region and from nine facilities with capacity of refining up to 1.5 million barrels a day, seven were operational by November 2005 (Mcculey, 2007). Rest of two had taken longer time to commence. One of the refineries producing 247,000 barrels a day could start only after 8 months in May. Moreover, thousands of jobs were lost combining with the sharp increase in prices affecting the economic growth in the last quarter of 2005. The countrys GDP had seen a sharp fall in the growth rate at 1.8 per cent for the respective quarter in comparison to 4.2 per cent of GDP growth for the corresponding period in the previous year. Mesirow Financial chief economist Diane Swonk had commented that Katrina had left distortionary impact on the economy. After a hike in the fuel prices, they were again dipped less than $3 per gallon in first quarter of 2006 as the federal government along with the private enterprises had pumped in millions of dollars in rescue and restoration initiatives. The impact of this on GDP was very positive and the growth rate was registered at 5.6 per cent in the same period. Increase in household spending was also recovered in the same period with the fuel prices returning to normalcy. New Orleans after Two Years from the Disaster According to the Time Magazine, about 450,000 population of New Orleans had not returned to the city even after two years of the disaster after a majority population was evacuated and some had migrated in 2005. The unemployment rate had gone up in 2007 at 5.1 per cent from 4.5 per cent in 2006 in Orleans Parish. (Mcculey, 2007) The industries which had sustained the hurricane had started posting positive financial results which was a positive sign of the recovery though new enterprises were restraining from the region due to its vulnerability. (Brinkley, 2006) The ports of New Orleans were first to recover from the disaster and within two weeks of devastation, first ship call was received at the port. Sooner, the cargo traffic was in place contributing faster recovery as about 60,000 jobs were related to the ports and its operations in New Orleans. In 2007, about 500,000 passengers through cruise ship were estimated to arrive in New Orleans which was inching towards the figure of 2004 when 750,000 passengers through cruise had arrived at the port. (Dolfman, Wasser, Bergman, 2007) Conclusion Hence, the impact of Hurricane Katrina on the economy of New Orleans has been mixed as it shrunk the growth of the region but after the setback also rebounded with vengeance. It also changed the landscape of employment pattern and flow of tourists as tourism is one of the key industries here. The long lasting impact of the hurricane will remain in the minds of locals and those who lost their family and friends which could not be healed ever and as much as the economic damages can be. As the Time magazine had stated in its issue of 2007 that there were certain things in New Orleans which will never be like before. (Mcculey, 2007)

Tourism industry of Ukraine

Tourism industry of Ukraine The Ukraine has to reclaim former days of esteem with so much promised yet very little delivered,this it would seem is the position of her tourism industry.The country itself has bountiful natural assets with the Carpathians in the west and the steppes to the east;fulfilling a panoramic delight of land,sea and river.The World Economic Forum had the Ukraine very low down the listing for competitiveness in tourism.Pricing and infrastructure in the industry is considered to be weak Ukraines percentage of GDP(Gross Domestic Product) is very small compared to its neighbours,for example Bulgaria.It is considered that a large portion of revenue from tourism arrives with the business traveller.There are always reasons for everything and the Ukraine is no exception.Historical and contemporary issues have contributed to this position so positioning the country behind its regional neighbours.It has very little global profile with poorly developed domestic facilities hindering progress. Investment has been somewhat variable and inconsistent following independence.The countrys bureaucracy is considered to be disproportionate to its needs.Yet the prospects have to be exciting especially following the Orange Revolution(the people electing Viktor Yushchenko)placing the Ukraine on the touristslists as a must-see region to visit.There is the capability of very rapid improvement with astute management,belatedly.Additional impetus has arisen with Ukraine securing the hosting of the Euro 2012 football championships. The President declared 2008 to be the Year of Tourism and Resorts promising financial assistance and to promote the implementation of key policies for the development of tourism within the Ukraine.He also pledged to promote the image of Ukraine to all countries of the world. Yet for quite some years the Ukrained was a very popular tourist destination.During the Soviet Era the partys elite were harboured in palatial villas and the masses catered for in the huge holiday camps.These were to be located in the Black sea region and the Crimean peninsula.The Crimea has a near perfect climate very similar to the Mediterranean.Winter sports were to be found in the Carpathian highlands.A number of hotels reserved for business were built some still doing business in Donetsk and Kyiv.The transport network linking with other regions of the Soviet bloc were efficient especially the northern route to Moscow;although communications to the satellites of Hungary,Poland and Czechoslovakia were not so developed.Development of the railways also had a wide dispersion of airports serving the region. That was yesterday for with the dissolution of the Soviet bloc popularity as a tourist destination along with many other of the Soviet states has declined to almost nothing.The Crimea has witnessed a very sharp decline.Turkey,Cyprus and Egypt have become harbingers of the new wealthy Ukrainians;with a dramatic rise in the popularity of winter holidays in Europe,skiing holidays in Austria for example. Visits to the Ukraine consist mainly of those travelling to work or visiting relations.To the west of the country many have relations living in Romania,Moldavia,Hungary and Poland;while to the east they are to be found in Russian itself.It has been estimated that around 75% of visitors to the Ukraine would be from Russia or other former Soviet bloc countries. Ukraine is now only second to the Philippines for the supply of seamen.They are to be seen on all flights both overseas and domestic travelling to embark at Odessa or the neighbouring port of Ilichivsk.Continuation of the old ways of bureaucratic control with jobs for the apparatchiks and the ever present criminal activity ensures a slow transition within the Ukrainian market.The country is very much less developed than its former brethren of the Central and Eastern blocs in tourist growth.What has given the most impetus recently is the relaxation of the visa regime.Visa restrictions were lifted by the Orange government in 2005 for citizens of the European Union,Australasia and Japan,North America.This has proven to be a great success due to the recent enlargement of the EU accommodating to Poland,Slovakia,Hungary and Romania.Austrian Airlines were established in the Ukraine in 1993 have become the beneficiaries of this upsurging.Passage across the frontier has shot up by 95% except that to Russia that amounts to only a 1% improvement.The reasons for this being the retention of old bureaucratic nonsense with letters of invitation often accompanying visa presentment,still in force.Yet although hugely received by the tourism sector it is still only experimentally enforced. A matter of concern for domestic tourism is the transport infrastructure.The railways used to be premium but have been neglected and the road network falls below European standards.The Kyiv-Odessa motorway is the only route worthy of name. There has also been a noticeable decline with the airways.Numerous problems have disturbed progress and a bevy of local airlines poorly serviced are mostly run by local concerns at the whim of the owners who do not own the aircraft anyway and are well below true operational standards. There is present however prospective hope because the country in fact has vast potential with opportunities blatantly festering beneath the surface.Committment and resolve and a certain amount of courage is required and for those willing to apply themselves to the task rewards will be substantial.Inevitable change is alive and will not be thwarted because of the ongoing political dispute. Thailand is a destination that is facing a very real threat resulting from the development of domestic political events,impacting upon its position as a tourist destination.Two sparring adversaries of the political scene have produced an undermining of the tourism confidence.Occupation of Bangkoks international airport,December 2008 resulted in major disruption.Thailands reputation as a transit point for travelers and airline operators has been seriously damaged.Some recovery occurred following the yellow shirts occupation of the airport but has been compromised by the opposing faction called the red shirts.Fifteen heads of state had to be evacuated from Pattaya representatives of countries who are especially valuable because they are source markets for Thailands tourism industry.The Australian Prime Minister had to turn back en route by plane without even landing.The red shirts motives for undermining the authority of the Thai Prime Minister has been counter productive.It has proven to be an expensive victory. Tourism consists of 6% of the GDP for the nation,with a multiplier effect creating hundreds of thousands of jobs in the country;jobs that have been put into jeopardy by such acts of irresponsibility.Although the riots did not have any real impact upon visitors the impact on Thailand as a tourist destination has become very serious.The considerable charm of the Thais no less absent withinTAT can do nothing to reassure those tourists who simply will not be visiting again. Tour operators are now liable for cost of repatriation should anything arise that compromises the well-being of their clients.That said the obvious follows,it is that few are now prepared to take a risk on Thailand.They are in fact advising their valued clientele to go elsewhere,to destinations that are more stable politically.This makes for good business sense that will be very difficult to change following the recent events.Thailand is no longer a magnet of paradise for anyone who simply wants a blissful few weeks t hey have been saving for since last year.Alternatives are now readily available such as India,Cambodia,Laos and the lonely beaches of Vietnam. Thailand is another victim of the economic global downturn and the tourist budget has to be trimmed,the Thai Baht being unusually strong there is no inclination to make the effort for a round the world flight and to a place that is dangerous.The government office warns of risks involved if any visit is being contemplated.For the TAT reducing visa fees and bland reassurance will simply not work with a very significant decline in tourist arrivals spelling this out.

Ellen Foster Essay -- Literary Analysis

Center stage in Kaye Gibbons’ inspiring bildungsroman, Ellen Foster, is the spunky heroine Ellen Foster. At the start of the novel, Ellen is a fiery nine-year old girl. Her whole life, especially the three years depicted in Ellen Foster, Ellen is exposed to death, neglect, hunger and emotional and physical abuse. Despite the atrocities surrounding her, Ellen asks for nothing more than to find a â€Å"new mama† to love her. She avoids facing the harsh reality of strangers and her own family’s cruelty towards her by using different forms of escapism. Thrice Ellen is exposed to death (Gibbons 27). Each time, Ellen has a conversation with a magician to cope with the trauma (Gibbons 22-145). Many times Ellen’s actions and words cause it to be difficult to tell that she is still a child. However, in order to distract herself, Ellen will play meaningful games (Gibbons 26). These games become a fulcrum for Ellen’s inner child to express itself. Frequently, Ellen will lapse into a daydream (Gibbons 67). Usually, these daydreams are meant to protect herself from the harsh reality around her. Ellen Foster’s unique use of escapism resounds as the theme of Kaye Gibbon’s Ellen Foster. To illustrate Ellen’s ability to survive traumas such as death and abuse, one might look to her imagination. Ellen is still a small girl when the novel takes place, so it seems normal for her to have a vivid imagination. Ellen goes to numerous funerals, and she witnesses two deaths (Gibbons 22-30, 114-130). While at these funerals, or around the lifeless body of a supposed loved one, Ellen has a small talk with the character known as â€Å"the magician† (Gibbons 22-145). Ellen calls upon this character to help explain the finality of death. Since she is still a child... ...). When working in the fields, Ellen mentally recites poetry while imagining herself speaking in front of others, strongly (Rambo 670). This daydream keeps Ellen from breaking down while working in her grandmother’s cotton fields (Rambo 668). When her Mama’s Mama gets sick, Ellen is forced to care for her. When her Mama’s Mama falls asleep, Ellen fantasizes being at an ocean, far away (Gibbons 79). These and many more daydreams Ellen experiences throughout Ellen Foster ring true to Ellen’s desire to break away from her harsh life. Ellen Foster’s use of escapism reverberates as the theme of Kaye Gibbons’ novel. Her imagination, determination, tenacity and innocence allow her to escape, to break away from all of the unfathomable cruelty surrounding her. Without her unique and clever use of escapism, the heroine of Ellen Foster would have been easily overwhelmed. Ellen Foster Essay -- Literary Analysis Center stage in Kaye Gibbons’ inspiring bildungsroman, Ellen Foster, is the spunky heroine Ellen Foster. At the start of the novel, Ellen is a fiery nine-year old girl. Her whole life, especially the three years depicted in Ellen Foster, Ellen is exposed to death, neglect, hunger and emotional and physical abuse. Despite the atrocities surrounding her, Ellen asks for nothing more than to find a â€Å"new mama† to love her. She avoids facing the harsh reality of strangers and her own family’s cruelty towards her by using different forms of escapism. Thrice Ellen is exposed to death (Gibbons 27). Each time, Ellen has a conversation with a magician to cope with the trauma (Gibbons 22-145). Many times Ellen’s actions and words cause it to be difficult to tell that she is still a child. However, in order to distract herself, Ellen will play meaningful games (Gibbons 26). These games become a fulcrum for Ellen’s inner child to express itself. Frequently, Ellen will lapse into a daydream (Gibbons 67). Usually, these daydreams are meant to protect herself from the harsh reality around her. Ellen Foster’s unique use of escapism resounds as the theme of Kaye Gibbon’s Ellen Foster. To illustrate Ellen’s ability to survive traumas such as death and abuse, one might look to her imagination. Ellen is still a small girl when the novel takes place, so it seems normal for her to have a vivid imagination. Ellen goes to numerous funerals, and she witnesses two deaths (Gibbons 22-30, 114-130). While at these funerals, or around the lifeless body of a supposed loved one, Ellen has a small talk with the character known as â€Å"the magician† (Gibbons 22-145). Ellen calls upon this character to help explain the finality of death. Since she is still a child... ...). When working in the fields, Ellen mentally recites poetry while imagining herself speaking in front of others, strongly (Rambo 670). This daydream keeps Ellen from breaking down while working in her grandmother’s cotton fields (Rambo 668). When her Mama’s Mama gets sick, Ellen is forced to care for her. When her Mama’s Mama falls asleep, Ellen fantasizes being at an ocean, far away (Gibbons 79). These and many more daydreams Ellen experiences throughout Ellen Foster ring true to Ellen’s desire to break away from her harsh life. Ellen Foster’s use of escapism reverberates as the theme of Kaye Gibbons’ novel. Her imagination, determination, tenacity and innocence allow her to escape, to break away from all of the unfathomable cruelty surrounding her. Without her unique and clever use of escapism, the heroine of Ellen Foster would have been easily overwhelmed.

History Of Money Essay -- essays research papers

What is Money? At first sight the answer to this question seems obvious. A man or woman in the street would agree on coins and banknote which could be known as checks, for a good or a service but would they accept them from any country? They would probably be less willing to accept them than their own country's coins and notes but bank money actually accounts for by far the greatest proportion by value of the total supply of money. Credit cards and gold are some what different. The gold standard belongs to history but even today in many rich people in different parts of the world would rather keep some of their wealth in the form of gold than in official, inflation-prone currencies. Gold is a attractive type of material which led to its use for monetary transactions for thousands of years. All sorts of things have been used as money at different times in different places. Like amber, beads, cowries, drums, eggs, feathers, gongs, hoes, ivory, jade, kettles, leather, mats, nails, oxen, pigs, quartz, rice, salt, thimbles, umiacs, vodka, wampum, yarns, and zappozats (decorated axes). It is almost impossible to define money in terms of its physical form or properties since these are so diverse. Therefore any definition must be based on its functions, which are units of account, common measure of value ,medium of exchange, and store of value. So with that in mind money is anything that is widely used for making payments and accounting for debts and credits. Money originated becau...

The True Beast in Othello Essay -- Othello essays

The True Beast in Othello      Ã‚  Ã‚   "What is left when honor is lost?" This maxim from first century BC plays a pivotal role in Shakespeare’s play Othello. The question serves as a basis for the struggle between Othello and Iago. Both men are engaged in a battle over Othello’s honor. Iago is intent on destroying Othello’s sense of honor and reducing him to a bestial state. Iago views Othello as a beast masquerading in warrior’s dress. He wants to return Othello to what he believes to be his natural bestial state, and he realizes that to achieve this goal he must dupe Othello into violating his code of honor. Ironically, as Iago tries to unmask Othello’s bestiality, it is the beast within Iago that is exposed. From the beginning of the play, Iago’s view of Othello as a beast is obvious. Iago repeatedly describes Othello in terms of animals. When Iago attempts to incite Brabantio’s anger, he does so by referring to Othello in vulgar, bestial terms. He says to Brabantio, "Even now, now, very now, an old black ram / Is tuping your white ewe" (1.1.89-90). He continues with, "you’ll have your daughter cover’d with a Barbary horse; / you’ll have your nephews neigh to you; / you’ll have coursers for cousins and gennets for germans" (1.1.110-114). He even exclaims to Brabantio that "your daughter and the Moor are now making the beast with two backs" (1.1.117-118). Each of these animalistic phrases could be viewed only as Iago’s attempt to anger Brabantio if it were not for the fact that Iago also refers to Othello as an animal when he is alone. In his soliloquy at the end of Act 1, Iago says that Othello "will as tenderly be led by th’nose / As asses are" (1.3.395-936). He again refers to Othello as an ass in Act 2: "Make the Mo... ...question, "What is left when honor is lost?" His answer comes from the mouth of Cassio: "Reputation, reputation, reputation! / O, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial" (2.3.254-256).    Works Cited Bandello, Matteo. "Certaine Tragicall Discourses of Bandello." Trans. Geoffrey Fenton. Narrative and Dramatic Sources of Shakespeare. Ed. Geoffrey Bullough. Vol. 7. New York: Columbia UP, 1973. Cinthio, Giovanni. "Gli Hecatommithi." Narrative and Dramatic Sources of Shakespeare. Ed. Geoffrey Bullough. Vol. 7. New York: Columbia UP, 1973. Physiologus. The Book of Beasts: Being a Translation From a Latin Bestiary of the Twelfth Century. Ed. T. H. White. London: Jonathan Cape, 1954. Shakespeare, William. "Othello." The Complete Works of William Shakespeare. London: Collins, 1951.

Education in Nigeria Essay

Education in Nigeria is overseen by the Ministry of Education. And the local authorities take responsibility for implementing policy for state-controlled public education and state schools at a regional level. The education system is divided into Kindergarten, primary education, secondary education and tertiary education. Primary education Primary education, Yoruba, and Igbo. Private schools would also offer Computer science, French, and Fine Arts. Primary school students are required to take a Common Entrance Examination to qualify for admission into the Federal and State Government Secondary schools, as well as private ones. The Universal Basic Education, UBE, came as a replacement for Nigeria’s Universal Primary Education scheme of the 6-3-3-4 system of primary education. The 9-3-4 system of education was designed in conformity with the MDGs and Education For All, EFA (Kayode, 2006). The UBE involves 6 years of Primary School education and 3 years of Junior Secondary School education, culminating in 9 years of uninterrupted schooling, and transition from one class to another is automatic but determined through continuous assessment. This scheme is monitored by the Universal Basic Education Commission, UBEC, and has made it â€Å"free†, â€Å"compulsory† and a right of every child. [1] Therefore, the UBEC law section 15 defines UBE as early childhood care and education. The law stipulates a 9-year formal schooling, adult literacy and non-formal education, skill acquisition programs and the education of special groups such as nomads and migrants, girl child and women, Al-majiri, street children and disabled people (Aderinoye, 2007). [2] Secondary education. Students spend six years in Secondary School, that is 3 years of JSS (Junior Secondary School), and 3 years of SSS (Senior Secondary School). By Senior Secondary School Class 2 (SS2), students are taking the GCE O’Levels exam, which is not mandatory, but most students take it to prepare for the Senior Secondary Certificate Examination. The Senior Secondary School Exam is taken in the last year of secondary school (SS3). Private organizations, the State government or the Federal government manage secondary schools in Nigeria. The Federal Republic of Nigeria is made up of thirty-six States and the Federal Capital Territory. There are about two Federal Government Colleges in each state. These schools are funded and managed directly by the Federal Government through the Ministry of Education. Teachers and staff are Federal Government employees. Teachers at the Federal Government schools possess a Bachelors degree in Education or in a particular subject area, such as, Mathematics, Physics etc. These schools are supposed to be model schools carrying and maintaining the ideals of secondary education for Nigerian students. Admission is based on merit, determined by the National Common Entrance Examination taken by all final year elementary school pupils. Tuition and fees are very low, approximately sixteen thousand naira ($100), because funding comes from the Federal Government. [2] State-owned secondary schools are funded by each state government and are not comparable to the Federal government colleges. Although education is supposed to be free in the majority of the state owned institutions, students are required to purchase books, uniforms and pay for miscellaneous things costing them an average of thirty thousand naira ($200) in an academic year. Teachers in State-owned institutions usually have a National Certificate of Education or a Bachelors Degree, but this is not always the case as many secondary schools in Nigeria are filled with unqualified teachers who end up not being able to motivate the students. Often these schools are understaffed due to low state budgets, lack of incentives and irregularities in payment of staff salaries. [2] Some state-owned secondary schools are regarded as elite colleges because of the historically high educational standard and producing alumni who have prominent citizens in the various careers. These included King’s College, Lagos and Queen’s College, Lagos. However, the college ranking of these institutions have since dropped because of the arrival of some private institutions. Private secondary schools in Nigeria tend to be quite expensive with average annual fees averaging from one hundred and sixty to three hundred and twenty thousand naira($1000. 00 – $2000. 00). These schools have smaller classes (approximately twenty to thirty students per class), modern equipment and a better environment. Most teachers in these institutions possess at least a Bachelors Degree in a specific course area and are sent for workshops or short term programs on a regular basis. [2] Promotional examinations With the introduction of 6-3-3-4 system of education in Nigeria, the recipient of the education would spend six years in primary school, three years in junior secondary school,three years in senior secondary school, and four years in tertiary institution. The six years spent in primary school and the three years spent in junior secondary school are merged to form the nine in the 9-3-4 system. Altogether, the students must spend a minimum period of six years in Secondary School. During this period, students are expected to spend three years in Junior Secondary School and three years in Senior Secondary School. [2] The General Certificate of Education Examination (GCE) was replaced by the Senior Secondary Certificate Examination (SSCE). The SSCE is conducted at the end of the Secondary School studies in May/June. The GCE is conducted in October/November as a supplement for those students who did not get the required credits from their SSCE results. The standards of the two examinations are basically the same. A body called West African Examination Council (WAEC) conducts both the SSCE and GCE. A maximum of nine and a minimum of seven subjects are registered for the examination by each student with Mathematics and English Language taking as compulsory. [2] A maximum of nine grades are assigned to each subject from: A1, B2, B3 (Equivalent to Distinctions Grade); C4, C5, C6 (Equivalent to Credit Grade); D7, E8 (Just Pass Grade); F9 (Fail Grade). Credit grades and above is considered academically adequate for entry into any University in Nigeria. In some study programs, many of the universities may require higher grades to get admission. [2] The Federal Government policy on education is adhered to by all secondary schools in Nigeria. Six years of elementary school is followed by six years of secondary school. Senior Secondary school consists of the SS I, SS 2, and SS 3 which is equivalent to the 10th, 11th and 12th Grade. The Senior Secondary School Examination (SSCE) is taken at the end of the SS 3. The West African Examination Council (WAEC) administers both exams. Three to six months after a student has taken the SSCE examination, they are issued an official transcript from their institution. This transcript is valid for one year, after which an Official transcript from the West African Examination Council is issued. National Examination Council is another examination body in Nigeria Senior Secondary School Examination (SSCE)in June/July. The body also administer General Certificate of Education Examination (GCE)in December/January. The students often take both WAEC and NECO examinations in SSS 3. [2] Tertiary education The government has majority control of university education. The country has a total number of 128 universities registered by NUC among which federal and state government own 40 and 38 respectively while 50 universities are privately owned. First year entry requirements into most universities in Nigeria include: Minimum of SSCE/GCE Ordinary Level Credits at maximum of two sittings; Minimum cut-off marks in Joint Admission and Matriculation Board Entrance Examination (JAMB) of 180 and above out of a maximum of 400 marks are required. Candidates with minimum of Merit Pass in National Certificate of Education (NCE), National Diploma (ND) and other Advanced Level Certificates minimum qualifications with minimum of 5 O/L Credits are given direct entry admission into the appropriate undergraduate degree programs. [2] Students normally enter university from age 18 onwards, and study for an academic degree. Historically, universities are divided into several tiers: First Generation Universities Five of these Universities were established between 1948 and 1965, following the recommendation of the Ashby Commission set up by the British Colonial Government to study the necessity of university education for Nigeria. These universities are fully funded by the federal government. They were established primarily to meet a need for qualified personnel in Nigeria and to set basic standards for university education. These universities have continued to play their roles for the production of qualified personnel and the provision of standards, which have helped to guide the subsequent establishments of other generations of universities in Nigeria. Universities in this tier include the University of Nigeria, Nsukka and the University of Ibadan. [2] Second Generation Universities With the increasing population of qualified students for university education in Nigeria and the growing needs for scientific and technological developments, setting up more universities became imperative. Between 1970 and 1985, 12 additional universities were established and located in various parts of the country. [2] Third Generation Universities The need to establish Universities to address special areas of Technological and Agricultural demand prompted the setting up of 10 additional Universities between 1985 and 1999. [2] State Universities. Pressures from qualified students from each state who could not readily get admissions to any of the Federal Universities continued to mount on States Governments. It became imperative and urgent for some State Governments to invest in the establishment of Universities. [2] Private Universities In recognition of the need to encourage private participation in the provision of university education, the Federal Government established a law in 1993, allowing private sectors to establish universities following guidelines prescribed by the Government. [2] The typical duration of undergraduate programs in Nigerian universities depends largely on the program of study. For example, Social Sciences/Humanity related courses are 4 Years, Engineering/Technology related courses are 5 Years, Pharmacy courses are 5 Years, and Law courses are 5 Years, each with two semester sessions per year. Medicine (Vet/Human) degrees take 6 Years and have longer sessions during the year. [2] Women in education Education has been recognized as a basic human right since the 1948 adoption of the Universal Declaration of Human Rights. A positive correlation exists between the enrollment of girls in priary school and the gross national product and life expectancy. [3] Because of this correlation, enrollment in schools represents the largest component of societal investment into human capital. [4] Rapid socioeconomic development of a nation has been observed to depend on the calibre of women and their education in that country. [5] Education bestows on women a disposition for a lifelong acquisition of knowledge, values, attitudes, competence and skills. [6].

Family Medicines: a Strategic Weakness Essay

Recently the trends of urbanization and fast population increase expose several problems to healthcare system in Vietnam like shortage of healthcare manpower, low quality of care, unreasonable distribution of healthcare manpower in different geographic areas, particularly the serious shortage of physicians in Mekong Delta and North-west highland areas as specialists tend to locate their practices in urban medical centers where they could have access to advanced technology, supportive services and consultations from other specialists while rural areas are underserved and patient care becomes highly technocratic, fragmented and episodic. Furthermore, the shortage of physicians in major cities results in a seriously permanent overload at Central level and some specialty hospitals like Oncology, Pediatrics, Obstetrics and Gynecology .. etc.. In sustainable issues, deficit of Family medicine – a basic foundation of modern healthcare in the world, is identified as one of main causes of such problems in Vietnam healthcare system. The purpose of this Essay is to provide a theoretical discussion and analysis about the Family medicine weakness in Healthcare system and Family physician insufficiency in Vietnam to better understand about their impacts to the healthcare system at present and some proposed solutions and recommendations to improve these deficits. 2. Family Medicine and its roles in global healthcare system. In contemporary medicine, Family medicine remains the foundation stone of healthcare service in the community. As the most interesting and challenging of medical disciplines it is based on six fundamental principles: * primary care * family care * domiciliary care * continuing care All above principles are all designed to achieve: * preventive care * personal care (Pereira Gray, 1980). In the contemporary climate where medical services are fragmented and there are competing interests there is a greater need than ever for generalists. In those principles, primary care is the backbone of the health care system and encompasses the following functions: * It is first – contact care, serving as a point of entry for the patient into the healthcare system * It includes continuity by virtue of caring for patients in sickness and health over some period * It is comprehensive care, drawing from all the traditional major disciplines for its functional content. It serves a coordinative function for all the healthcare needs of the patient * It assumes continuing responsibility for individual patient follow-up and community health problems * It is a high personalized type of care (Rakel 2011) In the 2008 report, the World Health Organization (WHO) reaffirmed the importance of primary health care with its report â€Å"Primary health care now more than ever† and its emphasizes that primary care is the best way of coping with the illnesses of the 21st century, and that better use of existing preventive measures could reduce the global burden of disease by as much as 70%. The commentary emphasizes that ‘primary care brings promotion and prevention, cure and care together in a safe, effective and socially productive way at the interface between the population and the health system’. The key challenge is to â€Å"put people first since good care is about people† (WHO, 2008). Rather than drifting from one short-term priority to another, countries should make prevention equally important as cure and focus on the rise in chronic diseases that require long-term care and strong community support. Furthermore, at the 62nd World Health Assembly in 2009, WHO strongly reaffirmed the values and principles of primary health care as the basis for strengthening health care system worldwide. The essence of Family medicine is continuity of care and the evidence for its contribution to quality of care and better outcomes as follows: * Lower all cause morbidity * Better access to care * Less re-hospitalization * Fewer consultations with specialists * Less use of emergency service Better detective of adverse effects of medication interventions. Role definition of Family physician varies considerably both among family physicians and among people with whom they interact. Some individuals, particularly other medical specialists, see family medicine as merely another name of general practice. For others, family medicine is synonymous with primary care. A large proportion of family physicians further elaborate their role to include emphasis on personalized and humanized care. A smaller group adds a third component to their role: caring for families. The largest proportion who subscribes to this last notion refer to family physicians’ treating all members of a family (Cogswell, Sussman, 1982). In view of Family medicine, Family physicians are generalists who primarily draw their scientific medicine and technical expertise from five older specialties – internal medicines, pediatrics, surgery, obstetrics-gynecology and psychiatry-neurology. Compared to these specialties, family medicine is still a young field marked both by rapid expansion and by change, variety, ambiguity and conflict in the images and definition of the role of family physician. As the largest caring scope in healthcare services, the quality and quantity strengths of Family physician force play key roles to improve the health quality of national population. Globally the scope of Family medicine is extended with the recent view of global health care which is a field at the intersection of several disciplines: epidemiology, economics, demography and sociology. The term global health, as opposed to international health, implies consideration of the health needs of the people of the whole planet above the concerns of particular nations. That means global health has wide scope and reach to equity that the term of international health. The â€Å"global health† concept in Family medicine raises the changes in primary care nature as follows: * All population has to deal with the same risk of health due to the phenomena of traveling and immigration. Increase the gap between the poor & the rich globally. * The process of the urbanization/globalization. * Increase of the population in the world. * Decrease of the resources for health care. * Global warming phenomena. * Vaccination Era. * Evidence Based Medicine in daily practice. * Increase the bad behavior such as fast food, tobacco, stress, use alcohol†¦ * Primary health care change to Primary care concept  (Pham Le An, 2009). Such comprehensive changes upgrade the scale of Fami ly medicine in healthcare. In order to promote the global health support as well as strengthen the co-operation of national members, the World Organization of National colleges and Academies (WONCA), World Organization of Family physicians in WHO, was officially established and based in Singapore after the Fifth World Conference on General Practice in Melbourne in 1972. 3. Family medicine situation in Vietnam Although Family medicine basis had been established in the world for over 40 years, Family physicians, the most recently recognized specialists in Vietnam, are in the enigmatic situation of developing the occupational role which they simultaneously occupy. Family medicine had been only approved for establishment by Vietnam Ministry of Health since 2000. Until 2003, Family medicine specialty was established at 3 Medical Universities of Hanoi, HCMC City and Thai Nguyen province to train Family physicians and its specialists. However, its development was spontaneous with 7 Family medicine clinics (in both public and private sectors) nationwide and not strategically organized at all levels so far. There are only 59 post-graduated specialists and around 1,1 General practitioners who partly handle the roles of family physicians per 10,000 people averagely. The imbalance between Family medicine and other specialists can be seen by the ratio of 7,2 Medical doctors per 10,000 people in overall (Vietnam General Statistics Office – GSO – 2011) and the healthcare system only satisfies about 60- 70% of the demands and are lower than neighbor countries like Thailand, Singapore, Malaysia, Philippines.. tc. In 2011 report, Vietnam Ministry of Health forecasted the demand of 34,000 General practitioners more to obtain 10 Medical doctors/10,000 people in 2020 and this is a significant challenge to all 19 Medical educational Universities/Colleges to educate Medical doctors and post-graduate levels in medicine which capacities supply 4,800 graduated Medical doctors every year to add around 3,500 physicians more a year. Not only the quantity of family physicians is seriously insufficient, but also their quality to fulfill the roles of a family physician does not meet the needs of the patients and social development. The General practitioner training programs don’t orient student to the WHO’s critical requirements of â€Å"good doctors† in Family medicine, even though the criteria are more and more demanding by time, for example, the newer criteria of John Murtagh in 2001 â€Å"What makes a good General Practitioner? : * Develop rapport and good communication skills * Ask the right questions * Be astute and observant * Develop optimal ethical and professional standards * Have a fail-safe diagnostic strategy * Develop supportive networks * Know essential therapeutics * Develop basic procedural skills * Be well prepared for emergencies * Know yourself and your limitations including own general practitioners. The importance of certain specific competences and soft-skills in family physician force are emphasized in many studies. An interesting survey on patient care by representative health consumers conducted at St Vincent’s Hospital Melbourne revealed that the most important attributes of good doctors were (in some order of importance) caring, responsibility, empathy, interest, concern, competence, knowledge, confidence, sensitivity, perceptiveness, diligence, availability and manual skills. Additionally, there are neither comprehensive residency programs for Family physicians at Medical Universities/ Colleges in Vietnam nor supporting policy to them and general practitioners practicing at remote or rural areas so far. With effort to resolve the overload situation of Central hospitals in major cities, Project 1816 of Vietnam Ministry of Health deployed in 2008 with the purpose of â€Å"Fielding rotated professionals from upper level hospitals to lower levels to improve the quality of medical care† achieved some initial results such as transferring some technologies and conducting on-site training to improve skills and qualifications for lower level health care professionals; initially improving the quality of medical care at lower levels, especially in the mountainous, remote areas with staff shortage†¦etc, but its couldn’t obtain one of basic goals to reduce overcrowding for upper level hospitals, especially central level hospitals because it made the shortage of central level and specialty hospital more serious by the rotation. 4. Impacts of Family Medicine weakness in Healthcare system & Family physician insufficiency in Vietnam. Due to low reliability and poorly structured family physician network, patients tend to bypass to specialists/ central level hospitals (Vietnam Ministry of Health – 2011 Report), opposite with the trend in the world in which healthcare activities for chronic diseases such as diabetes, hypertension, asthma†¦are moved from in-patient to out-patient services with comprehensive treatment protocol at each level (Dang Van Phuoc, 2012) The irregular bypass causes the overload at Central level and specialty hospitals and the overloading condition becomes more serious, i. e, bed using capacity at Central hospitals increase from 116% (2009) to 120% (2010) and 118% (2011). It’s extremely high in some specialty hospitals such as K (Cancer) Hospital: 249%, Bach Mai Hospital: 168%; Cho Ray hospital: 154%; Central Obstetric and Gynaecological hospital: 124% .. etc. High capacity occurs in some specialties such as Oncology, Cardio-vascular, Orthopaedics (at 100% of hospitals), Obstetrics and Gynaecology, Paediatrics (at 70% of hospitals) while 36,8% of General hospitals are overloaded. The similar situation also happens in Consulting Departments with 80 exams/day/doctor while 60% – 80% of patients at Central level hospitals could be examined at local level and 40% of surgery cases at Central level hospital could be performed at local levels (Ministry of Health – Plan to decrease workload of Central level hospitals 2012- 2020) With the cost in health care, the deficit of Family medicine in Vietnam is one of reason making the medical expenses of patient higher. Total Expenditure on health as % of GDP (5. 1) is fairly high while General Government expenditure on health as % of total expenditure on health (28. 5) is so low to neighbor countries (Susan, 2005). The most cost-effective healthcare systems depend on a strong primary care base. This has been confirmed by a variety of studies comparing the care given by physicians in different specialties because primary care provided by physicians specifically trained to care for the problems presenting to personal physicians, who know their patients over time, is of higher quality than care provided by other physicians. When hospitalized patients with pneumonia are cared for by family physicians or full-time specialist hospitalists, the quality of care is comparable, but the hospitalist incur higher hospital charges, longer lengths of stay, and use more resources (Smith et al. , 2002). Similarly, the greater quantity of primary care physicians practicing in a nation, the lower is the cost of health care. The cost of healthcare is inversely proportional to the percentages of generalists practicing in that nation. According to OECD Health (Organization for Economic Cooperation and Development – OECD Health Data, June 2005), United Kingdom has twice the percentage of family physicians but half the cost to U. S.. Administrative overhead accounts for a major part of the high overhead cost (31%) of U. S. health care (Woolhandler et al. 2003). Countries with strong primary care have lower overall health care costs, improved health care outcomes, and healthier populations (Starfield, 2001; Phillips and Starfield, 2004). The shortage of Family physicians and Family medicine deficits also cause other problems in health care as follows: * Incomplete or unsuccessful Primary health care performance. * The gap between urban care and rural care in the health care network. * The competition among specialties: lack of cooperation in chronic disease care, increase the cost of management. * Barrier in teaching ambulatory care and doing out-patient’s research in academies (Pham Le An, 2009). In society, Family medicine meets some resistances of patients such as family hysicians are unfairly treated as â€Å"general consultants†, â€Å"home caring doctors† and even in medical community, they are considered as â€Å"incompetent doctor†, â€Å"poor specialist†, â€Å"unfair competitive doctor†.. e tc. Many other specialists and hospitals’ managements list Family physicians as one of financial losing causes to their hospitals. Such unfair treatments make many Family physicians feel uncomfortable with the specialty and their roles of Family physician. The reliability of patients and society to them is fairly low and this specialty does not attract the general practitioners to study. 5. Some proposed solutions & recommendations to improve Family medicine. In order to improve the Family medicine in Vietnam, it requires a comprehensive strategy with strong supports of government, educational institutes and society. Within the limit of this essay, I would like to propose some solutions and recommendations as follows: a. Increasing the quantity of Family physicians with additionally trained General practitioners and using the retired medical doctors: The greater the number of primary care physicians in a country, the lower is the mortality rate and the lower cost (Rakel, 2011). In the United States, a 20% increase in the number of primary care physicians is associated with a 5% decrease in mortality (40 fewer death per 100,000 population), but the benefit is even greater if the primary care physician is a family physician. Adding one more family physician per 10,000 people is associated with 70 fewer death per 100,000 population, which is a 9 reduction in mortality (Rakel 2011). A study of the major determinants of health outcomes in all 50 U. S. states found that when the number of specialty physicians increases, outcomes are worse, whereas mortality rates are lower where there are more primary care physicians (Starfield et al. , 2005). Starfield (2000) states, â€Å"the higher the primary care physician-to-population ratio, the better most health outcomes are† (p. 485). Researches in England reveal that with each Family doctor more in 10,000 people (about 20%), adjusted mortality will reduced about 5% in chronic diseases (Gulliford 2002). The increase of Family physicians obviously reduces the workload at Central level and specialty hospitals (49. 3% of out-patient and 59% of in-patient totally) because with many researches in the world, over 90% of patients are taken care with better service by Family physicians in developed medical or developed countries (Didier, 2011). They can help patients and their relatives in 80% health problems: acute or chronic diseases without complications or no need to transfer to Specialty hospitals (Dang Van Phuoc, 2012). To compensate the continuing decline of the number of students entering primary care as a common trend in the world (Bodenheimer et al. 2009) and insufficiency of graduated general practitioners, a policy to support general practitioners and retired medical doctors to practice as Family physicians such as additional training about Family medicine, financial supports, incentive†¦should be prepared and implemented. Rather than other countries where Family physicians usually work at home or their private clinics, Vietnam has a wide network of local level medical centers at wards/hamlets and popularly private clinics/medical units. This advantage allows Family physicians to practice and deploy the primary care programs easily and popularly. b. Family physician residency training programs: Quality of care and the inadequacy of medical training are two major concerns of Family physicians. Eventually, medical schools and residency programs graduated more specialists and fewer physicians trained for primary care. To improve their quality of care in accordance with global health principles, proposed solution is to build emerging curricula of family practice residency programs to envisioning family physicians as â€Å"horizontal specialists† who can deal with the large majority of patients’ needs on a continuing basis (Rakel, 2011) and envisioning this role as integrating humanized care with a high level of competence in scientific medicine. In contrast to the training of the general practitioner, the additional training that family physicians receive is intended to make them more proficient generalists in scientific medicine through formal training in appropriate interpersonal skills and in the behavioral and social sciences. Implementation of this role, however, requires reorganization within the medical system (Folsom, 1966) for continuing, comprehensive care by primary physician is difficult if not impossible within the normative organizational structures of highly specialized medical centers. As Family physicians play the important role in primary care, the Global health awareness program should be combined into General practitioner and Family physician’s training curriculum for being sure about the quality of â€Å"primary care† as follows: (i) Clerkship: adding knowledge of burden global disease in the world such as: tuberculosis, malaria, Preventive care: vaccination; improving skills such as clinical making decision, communication. ii) Orientation: Adding knowledge of new   emerging infectious disease like SARS, non communicable diseases, traumatism care, HIV/AIDS; (iii) Residents: adding knowledge of prenatal care,   neonatal care,   chronic care, mental health care, adolescen t care;   Emergency care in disaster; improving skills such as: doing research and practice Emergency care in disaster, Behavioral care after disaster, Kangoroo’s program, Obs-Gyn care program; building up the relationship center care with WIN- WIN theory for both developed and developing countries to increase of cooperation and Team work. In addition, the cooperation among experts in different medical fields should be strengthened for teaching, managing, doing research to promote the concept â€Å"relationship center care† through many activities: * Establish Continue Medical Education, Patient’s clubs. * Build the bridge or integrate the teaching contents   in Family medicine   with the other specialties like Pediatrics, Traditional Medicine ( Oriental nutrition, Shiatsu), Cancerology (Palliative care), Multidiscipline (Disaster care, EBM, chronic care). Communication through Internet/ Video conference and Electronic medical: The WHO 2008 report emphasiz es the appropriate ‘use of information and communication technologies to improve access, quality and efficiency in primary care. The writer has made a small contribution to basic patient education (also known as doctor education) by the production of common patient handouts which are available for print out from General practitioners’ computers or for one page photocopying from the book ‘Patient Education’ (Murtagh J; 2008). Besides the residency training programs, on-going training courses to improve the competences and skills of Family physicians should be set for attributes considered most important for patient satisfaction (Stock Keister et al. , 2004a). Overall, people want their primary care doctor to meet five basic criteria: â€Å"to be their insurance plan, to be in a location that is convenient, to be able to schedule an appointment within a reasonable period of time, to have good communication skills, and to have a reasonable amount of experience in practice†. They especially want â€Å"a physician who listens to them, who takes the time to explain things to them, and who is able to effectively integrate their care† (Stock Keister et al. , 2004b, p. 2312). c. Others solutions and recommendations (i) Building an incentive scheme and financial supporting policy to Family physicians, especially whom working in remote and rural areas: The effectiveness of this model had been proved in many countries, particularly in Thailand and Malaysia where healthcare conditions are fairly similar to Vietnam. Contrarily, the recent P4P (Pay for Performance) policy of Thailand’s of Ministry of Health to replace the incentive scheme to Family physicians creates several problems to healthcare force and patients and is considered as a main cause leading the Family physicians moving to major cities. With relation between income and satisfaction, in an analysis of 33 specialties in U. S. , Leigh and associates (2002) found that physicians in high-income â€Å"procedural† specialties, such as Obs – Gyn, ENT, ophthalmology and orthopedics, were the most dissatisfied. Physicians in these specialties and those in internal medicine were more likely than family physicians to be dissatisfied with their careers. Among the specialty areas most satisfying was geriatrics. Because the population older than 65 years old in U. S. has doubled since 1960 and will double again by 2030, it is important to have sufficient primary care physician to care for them. The need for and the rewards of this type of practice must be communicated to students before they decide how to spend the rest of their professional lives. Patient satisfaction correlates strongly with physician satisfaction, and physicians satisfied with their careers are more likely to provide better health care than dissatisfied ones. Physician satisfaction is associated with quality of care, particularly as measured by patient satisfaction. The strongest factors associated with physician satisfaction are not personal income, but rather the ability to provide high-quality care to patients. Physicians are most satisfied with their practice when they can have an ongoing relationship with their patients, the freedom to make clinical decisions without financial conflicts of interest adequate time with patient and sufficient communication with specialist (DeVoe et al. , 2002). Landon& colleagues (2003) found that rather than declining income, the strongest predictor of decreasing satisfaction in practice is the loss of clinical autonomy. This includes the inability to obtain services for their patients, control their time with patients, and the freedom to provide high-quality care. ii) Compulsorily assigning General practitioners/ Family physicians to practice at local level hospitals, the servicing term at local level hospitals must be reasonable and acceptable. (iii) Improving facilitates of local level hospitals/clinic s, enforcing the lower level hospitals to implement modern technologies and quality control. This allows Family physicians to better serve patients as some achievements of Project 1816 of Vietnam Ministry of Health. (iv) Involving patients for private and family health care and prevention, structured information supporting treatment. (v) Improving the reputation of Family medicine and physicians in society through public media channels like television, newspaper.. etc, medical education programs and medical community. Even after the specialty is formally acknowledged by institutionalized medicine, family physicians have experienced a variety of negative responses from medical colleagues in other specialties. Carmichael (1978) perceived 3 stages in the reactions of those in medicine to Family medicine: first, the field was ignored; second, it was actively opposed; and then, family medicine is entering a third stage of possible co-optation by medicine. 6. Conclusion The weakness of Family medicine and insufficiency of family physicians cause many strategic consequences to the healthcare system in Vietnam. 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